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How we use cookies

At Deliveroo we use cookies and other similar technologies described in this Cookie Policy to allow our websites and apps to work, to analyse and improve them, to personalise your experience and to show you relevant advertising. Please read this Cookie Policy together with our Customer and Rider Privacy Policies for details of what that means for you.

What are cookies and similar technologies?

Cookies and similar technologies are pretty cool. They can make your online experience personalised by helping us show you relevant Deliveroo adverts when you browse other websites or apps, help us to understand how you are using our services (including our website and apps), and save you lots of time by remembering your details. But how do they do it?

Cookies are small files that are stored on your device and often a unique identifier. They store small bits of data when you visit a website. We also use similar technologies to cookies, such as ‘web beacons’, ‘pixels’ or ‘tags’ on our websites and SDKs in our mobile applications which do a similar job to cookies. In mobile apps these technologies may collect and use the advertising identifier associated with your device. From now on we will refer to all of these technologies as ‘cookies’ for ease.

Cookies collect, record and share information about you and/or your device when you view a website, app or email. This information can include your language preference or login information, the device and/or browser you are using, the date and time of visits, and how you are using a website or app (for example, what pages you view the most).

We use ‘first party cookies’ and ‘third party cookies’. First party cookies are cookies placed by us to collect information about you. Third party cookies are cookies placed by third parties and information by third party cookies will be shared with the relevant third party. Where set out in this Cookie Policy, please refer to the relevant third party’s privacy notice for more information about the information they collect and how they use it.

For more information about cookies please visit All About Cookies.

How long do cookies last?

Cookies usually have expiry dates that determine how long they stay in your browser or on your device:

  • Session cookies are temporary cookies that expire automatically whenever you close your browser.
  • Persistent cookies usually stay in your browser for a set period, or until you manually delete them.

Turning off cookies

If you turn off all cookies, Deliveroo won’t work properly. But if you want to, you can delete your cookies and manage how cookies are used for the browser you use.

Here are the instructions for desktop browsers:

And here are the instructions for mobile browsers:

To opt out of being tracked by Google Analytics across all websites, visit

For more information on cookie management and blocking or deleting cookies for a wide variety of browsers, visit All About Cookies.

What cookies do we use?

You can learn more about the exact cookies that Deliveroo uses, including the function that they perform, in the sections below.

Necessary or essential cookies

Without cookies most websites wouldn’t work, that includes Deliveroo. The cookies necessary for Deliveroo to work allow us to:

  • add items to your basket and create an order
  • check your order status
  • enable customer and/or rider service agents to chat with you
  • keep records of your consent to our use of cookies
  • enable our payment providers (e.g. Stripe) to process payment of your orders.

If you log in to Deliveroo using social login, the social login partner (such as Google or Facebook) will use certain cookies to allow you to log in. You can check Google and Facebook’s privacy and cookie policies on their websites.

Cookies used

  • roo_guid
  • _orderweb_session
  • _rider-portal_session
  • _roo_careers_session
  • api_token
  • browse_data
  • user_data
  • locale
  • __cf_bm
  • session_data
  • _roo_careers_session
  • __stripe_mid
  • __stripe_sid
  • OptanonConsent
  • OptanonAlertBoxClosed
  • __cfduid
  • consumer_auth_token
  • api_auth
  • roo_sticky_guid
  • roo_session_guid
  • Location_data
  • m
  • cf_ob_info
  • cf_use_ob
  • __cfduid
  • eupubconsent

Analytics cookies

Analytics cookies help us understand how people are using Deliveroo. This helps us to constantly improve things. The analytics cookies we use allow us to see:

  • if you’ve visited Deliveroo before
  • who’s visited our website without being logged into an account — this tells us how many people are new to Deliveroo
  • how much time people spend on Deliveroo and when they close their browser
  • how  users got to Deliveroo — for example, if they came to our website from a Google search
  • which parts of our website are being used, and which parts aren’t

Cookies used

  • _schn
  • _gat
  • _gat_UA-
  • _gclxxxx
  • _gid
  • _ga
  • _uetvid
  • sc_at

Cookies to improve the online content you see

We often look for new ways of making Deliveroo as good as it can be. In order to do this we need to use… yes, you’ve guessed it: Cookies!

The cookies we use for this allow us to:

  • know which versions of our websites or apps you are visiting
  • control which version of Deliveroo you visit — to find out which ones work best
  • remember you and your preferences

Cookies used

  • intercom-id-kw9m82wf
  • has_dismissed_mobile_banner
  • roo_session_guid
  • roo_super_properties
  • ajs_anonymous_id
  • seen_cookie_message
  • ajs_user_id
  • ajs_group_id
  • Cwa_last_home_feed
  • __cfduid
  • vuid
  • LSID
  • ajs%3Acookies
  • ajs%3Atest
  • __tld__

Advertising cookies

We and our third party advertising partners use cookies to collect information about your use of our websites and apps in order to serve personalised advertising relating to Deliveroo when you use other websites and apps, and to measure the performance of those ads (e.g. to let us know when you have clicked through to our websites and apps after seeing one of our ads) . 

This might include ads for food types you’ve ordered before — or ads showing you what it's like to be a Deliveroo rider or explaining how to apply if you’ve previously visited our rider apply page. 

In particular, we use cookies provided by the third party advertising partners listed below for these purposes. Information about how these partners collect and use your information through their cookies and how to further control your ad preferences (where offered by the third party) is available in the links below:

These partners might use cookies, attribution services or similar technologies to check whether we’ve shown you an ad.

Cookies used

  • anj
  • uuid2
  • _fbp
  • _fbp
  • ATN
  • fr
  • _gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx
  • IDE
  • NID
  • test_cookie
  • __cfduid
  • AnalyticsSyncHistory
  • bcookie
  • bscookie
  • lang
  • lang
  • lidc
  • UserMatchHistory
  • MUID
  • _uetsid
  • _uetsid
  • ajs_group_id
  • ajs_user_id
  • _scid
  • TDID
  • personalization_id
  • YSC

How we track emails

Every email we send to you contains small gif files known as tracking pixels.

These are small graphic files that contain unique identifiers that enable us to recognise when our marketing subscribers have opened an email or clicked certain links. This allows us to record each subscriber's email address, IP address, device ID, date, and time associated with each open and click for a campaign.

We use this data to create reports about how interesting or useful our marketing campaigns were to our users, then we can adjust them to make our campaigns more relevant. For example, if you never open emails about sushi, we'll start to assume you don't want to receive emails about sushi!

Most of the time, we need your consent to use cookies (and you don’t need to give it if you don’t want to). However, where we use necessary or essential cookies, we do not need your consent but you can still block or delete them as described above.

Need more information?

Our Customer and Rider Privacy Policies contain further information on our data processing practices, as well as details of users’ data protection rights. If you have any other questions about the way we use cookies, you can contact our Data Protection Officer at: [email protected]